company profile
The “Super-Drink” company was founded in 1969 by the late Siman Michal
and set its headquarters Factory in 1977 at “Atarot” industry site in
Jerusalem. Since day one, the company’s goal has been to answer the
demands for high quality products at reasonable prices that everyone could afford.
Today, the company holds 10% of the soft drink market and distributes
contact us <<< . its products independently to 95% of Israel.
Technology
The “Super-Drink” company is constantly working hard to improve its diverse lines and products.
Innovation, development and investments are the principles that lead this company in attaining its
goal to lead the soft drink. market in Israel.
“Super-Drink” - Advanced technology at work
• 4 fully automatic assembly lines for pumping, filling & packing bottles.
• Reversed osmosis technique for handling the water.
• ISO: 9001:2000 standard for production and distribution.
• Microbiological labs for development and quality management.
• Large enclosed warehouses for the storage goods.
• 3 Distribution centers throughout the country that include a vast fleet of vehicles.
Our history in a nutshell…
The “Super-Drink” company has grown and developed one step at a time. In less than 30 years, “Super-Drink” has managed to take over 10 % of the soft drink markets. This was all due to one unique man, the late Siman Michal, who managed to transform his vision into reality despite the many
obstacles along the way.
The obstacles in the beginning…
First starting as a salesman for the “Yafora” soft drinks company, the late Siman Michal had always wanted to open his own business to provide him and his family a better future. It wasn’t easy at first, with all of the family lending a hand and helping him making the new beverages, late at night, With the entire family lending a hand to make all the new beverages, with no professional means, they still had to work late into the night, to make the dream come true.
Nothing is impossible if you set your mind to it…
Slowly but surely, Michal’s insistence was beginning to be fruitful After establishing a successful formula for the
soft drinks and buying some old bottling machines, Michal's insistence was beginning to be fruitful It wasn’t long after that, that the “Atarot” factory was built and the future was starting to look bright.
And today…
The “Super-Drink” company leads the market with innovative ideas and developments in the assembly lines, high-tech machines and an efficient distribution system delivering all over the country.
All of the company’s products hold the highest “kosher” rank and with no doubt the “Super-Drink” company is standing at the same level as the big soft drink companies. Sometimes it seems as if the "Super-Drink" company is even better!
Our Products
In order to respond to the soft drink market demand, the company is developing wide variety of sizes, brand names, flavors and products that most of them are produced
at the factory and some of them are produced under sub contracts at other places or abroad
under the company supervision.
Registered trade marks: Super Drink, Trip, Sababa, Pri-Catif, American Cola, and Turbo.
Sizes: Family- size bottles: 1.5 & 2 ltr., small bottles 330 ml., cartons, cans and 400 ml.
Products: soft drinks, carbonated and non-carbonated, juices, nectars, energy drinks, beer,
concentrates and syrups in 32 flavors.
Kosher: The products which are produced at the factory have the Jerusalem badatz kosher.
|
Carbonated
(without fruit) |
Soft drinks
(10% fruit) |
Trip |
Natural and Nectar |
|
Cola |
Orange |
Orange |
Apple 100% |
|
Diet Cola |
Diet Orange |
Diet orange |
Exotic 100% |
|
Diet Cola-Lemon |
Grape-fruit |
Grape-fruit |
Tomato 100% |
|
Orange |
Diet Grape-fruit |
Diet Grape- fruit |
Pine-apple 50% |
|
Lemon Lime |
Mango |
Mango |
Orange 50% |
|
Diet Lemon lime |
Peach |
Peach |
Peach 45% |
|
Strawberry |
Apple |
Strawberry-banana |
Pears 45% |
|
Mint |
Grape (without fruit) |
Apple |
Strawberry-banana 40% |
|
Cocktail |
|
Grape |
Apple-Cherry 40% |
|
Red Grape-fruit |
|
|
Apple-pommegrenate 40% |
|
Melon |
|
|
Wild-berry 35% |
|
Apple |
|
|
Cherry 35% |
|
Grape |
|
|
Mango 25% |
|
Cherry |
|
|
Lemon-mint 10% |
|
Lemonade (3% fruit) |
|
|
|
|
Soda |
|
|
|
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